Mid-Contient Packaging promotes silver-based disinfectant
Mid-Continent Packaging, an Oklahoma-based company specialising in high volume contract chemical packaging, has won a deal to blend, package and distribute PURE Bioscience’s hard surface disinfectant.
PURE’s product is a patented silver dihydrogen citrate (SDC)-based disinfectant that is strong enough to destroy the most resistant germs, yet is labelled for use on children’s toys.
The product will be marketed by Mid-Continent to the public under the Biosilver brand name, reaching consumers through television shopping networks.
Biosilver’s superior broad-spectrum efficacy combined with reduced toxicity make it ideal for the control and prevention of dangerous bacteria and viruses including resistant forms of Staphylococcus Aureus (MRSA), Avian influenza and Norovirus.
Mid-Continent has registered Biosilver with the US EPA as a sub-registrant of PURE Bioscience and is currently undergoing registration in all 50 states.
BioSilver carries a 30 second kill time and a remarkable 24 hour residual kill on Staph, Pseudomonas and Salmonella, a 2 minute kill time on MRSA and VRE, a 10 minute kill time on fungi, a 30 second kill time on HIV Type I, and a 10 minute kill time on other viruses – and does not require rinsing after application. In addition, Biosilver quickly eliminates food borne pathogens, including Listeria and E. coli in 20 seconds and 2 minutes, respectively.
This odourless and colourless product is also non-corrosive, non-flammable and is compatible with other disinfecting and cleaning chemicals.
“In the US alone, the major home shopping networks posted revenues of over $10bn in 2006 and are known for creating brand awareness and as well as quick and successful launches for new products,” said Steve Epstein, vice president of Mid-Continent Packaging. Biosilver is a truly revolutionary product. The disinfectant presents an excellent merchandising opportunity for the networks as there is greater national awareness of the dangers and growing prevalence of many infectious diseases, including resistant forms of Staph. According to published data, over 85% of television shopping customers are female, and the core demographic is a 50-year-old affluent woman who enjoys shopping. We believe that is the perfect target audience for Biosilver, and we expect to launch the product in the second quarter of 2008.”
Michael L. Krall, president and ceo of PURE Bioscience, said: “Mid-Continent has solid distribution connections to the direct-to-consumer television market. This is a distinctly new sales channel for our technology, and we are excited about the prospects of not only increased sales but also increased consumer awareness of silver dihydrogen citrate as a more powerful alternative to traditional poisonous disinfectants.”