AnalytiChem, a global manufacturer of specialist laboratory equipment, reagents, and consumables, has formally introduced Redipor (trademarked), a unified ready-to-use culture media brand, to the international market.
The launch consolidates the expertise and product ranges of three trusted brands, BioTrading, Redipor by Cherwell, and NEL, under a single AnalytiChem offering.
With a combined heritage of over 150 years in prepared culture media, Redipor by AnalytiChem aims to deliver premium quality, reliability, and operational flexibility to microbiology professionals working across the pharmaceutical, food & beverage, environmental, and healthcare industries.
The move reinforces AnalytiChem’s commitment to supporting stringent standards and regulatory compliance within microbial monitoring applications.
The launch consolidates the expertise and product ranges of three trusted brands
The Redipor product line features an extensive portfolio of ready-to-use culture media, including plates, bottles, tubes, and vials, alongside chromogenic and irradiated media, and universal operator broth transfer kits.
Manufactured at AnalytiChem’s ISO 9001:2015 certified facilities in the Netherlands, the United Kingdom, and the US, the range can be customised to meet specific customer requirements in terms of formulation, batch size, and packaging.
Dennis Scheepmaker, Global Segment Leader, Life Sciences at AnalytiChem, commented: “Redipor is a global brand that represents our commitment to unwavering quality and reliability, in terms of product, supply and ultimately customer test results. We understand that microbiologists across the life sciences industry rely on precision, consistency and convenience. Through our wealth of expertise in ready-prepared culture media and local markets, we can partner closely with our customers to ensure smooth workflows for critical applications and deliver total confidence in test results.”
The new brand identity builds on a strong legacy of performance, having served pharmaceutical manufacturing, clinical, food and environmental testing markets for over four decades. Andy Whittard, Managing Director at Cherwell, an AnalytiChem company, added: “With the rollout of the Redipor brand name within the AnalytiChem group, it is going to expand its reach further afield while maintaining this quality heritage, which is really exciting.”
Manufactured at AnalytiChem’s ISO 9001:2015 certified facilities
AnalytiChem, headquartered in Eschborn, Germany, operates an international network of facilities and partners, providing laboratories worldwide with high-quality products and tailored services across a broad spectrum of analytical applications.
The launch of Redipor by AnalytiChem marks a significant milestone in the company’s strategy to strengthen its global presence in the prepared media market.
Dennis Scheepmaker concluded: “In Redipor by AnalytiChem we are now taking 150+ years of experience from three different fully accredited media production facilities and bringing that all together as one truly global, high-quality, ready-to-use media brand.”
Top image: AnalytiChem’s Redipor range
