Sonovia is launching its face masks in the UK.
In development for more than seven years, the masks have been proven to be over 90% effective against COVID-19, the company says. The patented technology infuses Zinc Oxide nanoparticles into the fabric, and is designed to boost both the masks' sustainability and their efficacy.
While it’s easy to see why during a healthcare crisis, the environmental crisis takes a back seat, recent figures suggest damage caused by the volume unrecyclable masks being dumped across the UK is an environmental emergency waiting to happen, Sonovia says.
As the B2B distributor for Sonovia’s products in the UK, GlobalNPD says it aims to make "innovative frontier technologies" more accessible and help the world adjust to the post-COVID landscape.
Dr Jeevan Boyal, a director of GlobalNPD, said: “We’re proud to launch Sonovia’s masks into the UK market via GlobalNPD and hope that the products help businesses and consumers alike in adjusting to the new normal. We have seen the numerous reports of environmental impact of non-reusable masks, and if we continue ignoring it for much longer the impact will go beyond what can be repaired.
"Sonovia’s revolutionary technology took over seven years to develop because we were not willing to compromise on functionality or sustainability whilst keeping in mind our competitive price point and appeal to the B2B audience. Ultimately our mission is to bring frontier products led by superior technology to global audiences, and our roll out in the UK is the next piece of our puzzle.”