Sheri Pear joins MicroCare


Sheri Pear

Sheri Pear

MicroCare Corporation, a manufacturer of environmentally-progressive fluids and tools used for mission-critical cleaning, has announced the appointment of Sheri Pear as the company’s first marketing communications specialist.

In this newly-created position, she will work with top management at the company — including Manufacturing, R&D, Advertising, Product Management and Sales — to deploy new marketing programmes which will sustain and accelerate the rapid growth MicroCare has enjoyed over the past four years.

Pear joins MicroCare after holding similar posts at Cigna Insurance and Brady Corporation, plus a long stint at AW Direct, a Connecticut-based distributor of towing vehicle accessories.

In today’s marketing environment, it’s all about creating relevant, compelling communications, and Sheri is a very talented and creative writer,” said Ms Guylaine Guerette, senior marketing manager at MicroCare. “Having Sheri on our team will allow us to develop brochures, specs and white papers which will help customers select the right products for their specific needs.”

Pear will support the diverse international marketing efforts at MicroCare. This includes creating sales literature and brochures in different languages, working with the Critical Cleaning Lab to prepare technical articles, developing copy for advertisements and videos, generating web content and press releases, and coordinating trade shows, all while adhering to intricate branding standards.

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