The deal promises to be a multi-million pound contract for the anti-microbial products developer
The four-year contract is for the supply of hand hygiene and surface sanitisation products for use in Initial’s service offering to washrooms and kitchens across 16 European countries.
The Byotrol technology will be adopted by the Initial Hygiene division of Rentokil, one of the largest business services companies in the world, providing hygiene services to a range of clients including government, health and education and commercial organisations.
The products and services based on the Byotrol technology platform will be rolled out by Initial starting in Q4 2011, and will see Byotrol positioned as an important ingredient within Initial’s hand hygiene product portfolio. This potentially transformational deal represents a landmark commercial milestone for Byotrol.
Gary Millar, CEO of Byotrol, said: “Our strategy of working with specialist service suppliers and distributors is borne out by this significant contract. The endorsement of the Byotrol technology by the Initial Hygiene division of Rentokil is tremendously exciting, and will transform the way Byotrol’s technology is recognised in the hygiene industry. Additionally, Rentokil’s ability to deploy the technology into wider markets will significantly extend the number of those brought into contact with Byotrol.”
Peter Slator, business manager, Rentokil’s Initial Hygiene business unit, said: “Our new range of surface and hand hygiene products, powered by Byotrol’s unique technology, will be a valuable element in achieving Initial’s objective of ‘Raising Hygiene Standards’ throughout our customers’ organisations. With its gentle, yet powerful, formulation and its long lasting antimicrobial properties, it will give our customers access to a pioneering hygiene solution and enable us to penetrate new markets.”